Digital downloads and e-readers are seemingly leading the way in publishing today. The latest heavyweight to join this consumer-led demand is the best-selling author Tom Clancy. Executives Laura Porco of Amazon.com and Chris Smith of Sony Reader have said that Clancy had been in great demand by customers. His blockbuster novel of 1984 and the first of the Jack Ryan franchise, The Hunt for the Red October will be the first to be made available as of 3rd Feb 2009 from Penguin Group publisher. His backlist will also be accessible in several e-format in due course. Penguin announced initiatives to move heavily into electronic formats late last year, including content that can be loaded on a mobile phone or iPhone.