Thursday, 21 March 2013

No Sleep until 24th September

The Most anticipated novel of 2013 comes from the fevered imagination of Mr Stephen King brought to print by the delightful people at Hodder and Stoughton Publishing of London, England

The UK cover reveal of the hugely anticipated new Stephen King novel, DOCTOR SLEEP, which publishes on 24 September 2013, is happening today, Thursday 21st March.   Fans will rejoice in King's return to the characters and territory of his iconic bestseller THE SHINING and new readers will discover a totally thrilling stand-alone novel.

Hodder & Stoughton publishers have worked with Think Jam - the award-winning digital marketing agency - to devise a cover reveal that places Stephen King’s loyal fanbase at the heart of social media activity.
An animated version of the cover, featuring interactive hotspots which link to exclusive content, social channels and pre-order is hosted on and on the DOCTOR SLEEP website: 

The animated, interactive cover uses ThingLink technology and can also be embedded across sites, blogs and social channels. It means that anyone with a website, blog, Twitter profile or Facebook page can embed the interactive image wherever they want. Managed centrally by Think Jam, the platform will automatically update across all sites as new content from Hodder becomes available.

Upon launch, fans will be able to experience the cover animation, watch a video of the author reading an extract from DOCTOR SLEEP and enter a competition to be the first UK fan to read the novel!
The platform launched this morning with media partner The Telegraph. After the launch it will then be seeded across Stephen King’s own online estate, before distributing wider.

This cover reveal launches a six month social media and online campaign in the lead up to publication, focusing on key spikes of activity including a summer reading drive around THE SHINING and partnerships with third parties.

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