Transworld has partnered
with the Sun to host the first Jack Reacher Week, promoting books featuring
the character by Lee Child.
The partnership will see coverage in the Sun newspaper and online on
its website, with the editorial and promotional campaign running next week (6th
to 11th July). Coverage will include a major interview with Child, additional
features based around the 19 Reacher books, and a review of the Jack Reacher
back catalogue.
There will also be an opportunity for readers to win the prize
of having their name used as a character in Child’s next book, and 2.7m samples
of the first 14 pages of Killing Floor, the first Jack Reacher novel, will be included with every copy
of the Sun on Saturday 11th July.
There will be daily offers for readers to win holidays to cities
in the US visited by Jack Reacher.
Users of membership scheme Sun Perks will be able to download an
electronic copy of Killing Floor, and have the chance to meet Child at an exclusive event in
September when he will be in the UK to promote the new Jack Reacher book, Make Me, which is
published by Bantam Press on 10th September.
Transworld’s marketing director Janine Giovanni said:
"Although Lee Child’s Jack Reacher thrillers always reach the number one
position in the bestseller lists, and his sales continue to grow both in
physical and digital formats with each book, we are constantly looking for ways
to reach new audiences.
"This is the first time Transworld or the Sun have run a campaign like
this and we are very excited about the opportunity of reaching their 7m daily
readers in the paper and online."
Sean Hamilton, deputy head of content at the Sun, said: "We know
the Sun's readers enjoy the Jack Reacher novels and with summer
approaching many of them will be grabbing Lee Child's books to take on holiday.
This partnership will not only allow us to provide extra insight into the
author and characters, but also offer Sun readers the chance to take part in brilliant competitions and
grab free downloads and giveaways."
Read More Here and further information available at www.leechild.com
If you missed Lee Child in conversation with Maj Sjöwall at Crimefest 2015, Shotsmag have the
exchange on video here
and last year’s Rapsheet interview is archived here
Top Photo © 2015 A Karim [“Lee Child and Peter Rozovsky of Detectives
Beyond Borders”]
Bottom Photo (c) 2015 A Karim [“Lee Child with Maj Sjöwall”]
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